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Cosmic Grit
Project type
Streetwear Brand Identity & Product Launch Campaign
Cosmic Grit is a high-energy streetwear campaign that fuses industrial urban aesthetics with a celestial edge. Set against a backdrop of weathered metal and raw textures, the collection features the "Comet" sneaker—a bold, monochromatic low-top defined by its star-streak logo and galaxy-inspired splatter pattern. The campaign emphasizes a "squad" culture, blending heavy-duty workwear silhouettes with sleek, athletic detailing to create a look that is both grounded and otherworldly.








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