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Urban Gravity: An AI-Generated Streetwear Lookbook

Project type

AI Art Direction / Brand Campaign Concept

This project is a concept for a streetwear brand campaign, created entirely using generative AI. The primary goal was to explore dynamic, high-energy poses and low-angle photography to place a strong emphasis on the sneakers. By art-directing the AI, I created a cohesive series that captures the kinetic energy of urban fashion. This collection demonstrates the power of AI tools in visual storytelling and creating compelling, editorial-style brand imagery from scratch.

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